Jorge N. Méndez, a small coffee producer from the Suchitepéquez region in Guatemala, commissioned us with the design of the labels to identify his coffee production. He wanted to pay honor to this region and its people since it was his childhood home. The production was very artisanal and so was the process of labeling and packaging the coffee.
This project started with the naming of the brand, the logo creation, and the visualization of the label. In the design, we wanted to integrate the elements that were dear to the artisanal production and create something that would show the love and care taken by the "Campesinos" at his small plantation to cultivate and harvest the coffee beans.