Seasonal or promotional; advertising campaigns go with marketing strategies and responds to specific objectives, targeted audience, budget and media planning.


A campaign requires teamwork between marketing people and creative minds; visualizing the correct way to present persuasive messages to customers with concepts that represent a brand´s insight and promise, along with the promise of a product or service during a specific timeframe. The pieces involved in a campaign are so diverse and can include from billboards to printed ads, signage, printed collateral, static and electronic banners, floor graphics, car wrappings and more. 


These are some examples of pieces from different seasonal campaigns we had the opportunity to put together and developed according to marketing strategies created for Miraflores and Oakland Mall, two of the most successful shopping centers in Guatemala City.

© ligiahubert. 2017

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