Every year, Miraflores Mall in Guatemala launches its Christmas campaign to attract visitors promoting a marketing strategy based on a purchase dynamic that offers amazing prizes for the winners. The campaign looks to create a festive atmosphere that can engage people, ignite sales, and bring entertainment to families.
In 2010 we brought Frosty to the country of the eternal spring. A character was created especially to be the center of the graphic design, along with a picturebook for children with the story and lyrics created for the occasion.
A series of pieces were created for different media; print design, billboards, electronic screens, vehicle window wrapping, coupons, and more.
Frosty came to Guatemala and with him, came the snow!