We are a graphic design studio with great experience and roots in the Hispanic market and culture and a deep love for visual communication.
We have been developing great ideas through graphic design since 2000. We speak through color, typography, images, and compositions to support communication, brand, and marketing strategies by understanding the relationship between design and business.
Our work aims to be creative and aesthetic while merging business and design objectives with purpose. We use graphic design as a strategic tool to bring brands and products closer to their customers. With our work, we help to create awareness and recognition to promote growth.
We don't just make graphic design; we make it great.
working with the best clients and partners
Ligia E. Hubert
Founder & Creative Director
is a graphic designer originally from Guatemala, where she grew up surrounded by the exotic beauty of the country and the rush of a busy city.
In 2000, at 24 years old, she founded her first graphic design studio, méndezdiseña, where she directed an incredible talented team of graphic design professionals to develop solutions for a portfolio of clients that included small business, corporations and organizations with presence in the local, Central American, South American, the Caribbean and European markets, until 2013, when she moved to Buffalo, NY.
In 2016, ligiahubert became her second entrepreneurial endeavor. Whit a strong focus on brand growth, she continues to develop graphic design for print and digital media in the fields of brand development, print design, marketing, product labeling and packaging and advertising for both, Spanish and English speaking markets.
Ligia has deep roots in the Hispanic culture and loves to be involved in projects and initiatives that support education, children and art. She also serves as a professor teaching Graphic Design at Bryant & Stratton College and Daemen University in WNY. After being a participant in 2017, of the M&T Bank Minority and Women Emerging Entrepreneurs program of de Center for Entrepreneurial Leadership of the University at Buffalo, she nows serves as a business mentor for new participants.
Life surprised her with a radical change when she said goodbye to her home and family in Guatemala. It also gave her new opportunities to continue growing as a human, a woman, and a creative mind. She uses this experience to enrich her work and the way she approaches each project for her clients.
As the Creative Director of ligiahubert, Ligia has always believed in collaboration, teamwork, and the incubation of talent. She has had the privilege to work with professionals that had become part of a remote team that comes together to complement each other with their talents.
By 2021, ligiahubert also opened a new opportunity to accept graduate students to become part of the team as interns.
Senior Graphic Designer
Sofía Estrada Amaya
Universidad La Salle, Ciudad de México
has more than 20 years of professional experience in Graphic Design. Her journey in design and creativity began in 2001 in Guatemala, where she was born.
Along with her best friend, they created Doz Gráfico, a venture that continues to be part of her life. She has developed a deep passion for creating and developing brands and corporate identities. She loves bringing new products and ideas to life.
Through her work, she helps companies to create and perfect their image, grow, and evolve to the next level. She has worked with different companies, from startups to established midsize and worldwide organizations, that need global thinking to shape their brands. She specializes in the conceptualization and development of printed and digital graphic design in advertising, brand and marketing collateral, brand identity, and packaging.
Life has taken her to other places and it has made her expand her experiences, adventures, and creative ideas and transcend continents. She now lives in Spain, where she continues exploring new markets and opportunities.
graduated from the Universidad La Salle in Mexico City. During her third year of Graphic and Digital Design studies, she lived in Buffalo, NY, where she attended Daemen College as an exchange student.
For her, graphic design is a way of communication that involves much more than just text and images. It is a personal approach to the audience seeing, reading, or interacting with the design. She loves to travel to feed her creativity and practice her languages. She also loves to collect her traveling memories and design inspirations into travel vlogs.
To continue her career, she is looking to study an MFA in Branding, Advertising, or Photography. She is currently looking for opportunities in the United States and Europe. You can also find her making plans for her next trip, scrapbooking, reading, or crafting.
If you are ready to start your project or want to talk about your ideas, we are here to help you.
We are always for a nice story or two. We also love coffee, music, movies, and yes, we speak Spanish too!
Buffalo, New York
Certified NYS Minority and Women-Owned Business Enterprise -MWBE-