about us.
We are a graphic design studio with a deep love for visual communication, with great experience in the Hispanic market and culture.
We have been developing great ideas through graphic design since 2000. We speak through color, typography, images, and compositions to support communication, brand, and marketing strategies by understanding the relationship between design and business.
Our work aims to be creative and aesthetic while merging business and design objectives with purpose. We use graphic design as a strategic tool to bring brands and products closer to their customers. Our work helps to create awareness and recognition, and promotes growth.
We don't make just graphic design; we make it great.
some of our clients and partners
projects.
team.
Ligia E. Hubert
Founder & Creative Director
Buffalo, NY, U.S.A.
is a graphic designer originally from Guatemala, where she grew up surrounded by the exotic beauty of the country and the rush of a busy city.
In 2000, she founded her first graphic design studio, méndezdiseña, where she directed an incredibly talented team of professionals to develop solutions for a portfolio of clients that included small businesses, corporations, and organizations with a presence in the local, Central American, South American, the Caribbean and European markets.
After moving to Buffalo, NY, ligiahubert became her second entrepreneurial endeavor. With a strong focus on brand growth, she continues to develop graphic design for print and digital media in brand development, print design, marketing, product labeling and packaging, and advertising for both, Spanish and English-speaking markets.
Ligia has deep roots in the Hispanic culture and loves to be involved in projects and initiatives that support education, children, and art. She has served as a Professor of Graphic Design at the Universidad Rafael Landivar in Guatemala City, and Bryant & Stratton College and Daemen University in WNY. After participating in 2017 the M&T Bank Minority and Women Emerging Entrepreneurs program of the Center for Entrepreneurial Leadership of the University at Buffalo, she now serves as a business mentor for new participants.
Life surprised her with a radical change when she said goodbye to her home and family in Guatemala. It also gave her new opportunities to continue growing as a human, a woman, and a creative mind. She uses this experience to enrich her work and the way she approaches each project for her clients.
As the Creative Director of ligiahubert, Ligia has always believed in teamwork, collaboration, and the incubation of talent. She has had the privilege to work with professionals that had become part of a remote team that comes together to complement each other with their talents.
By 2021, ligiahubert also opened a new opportunity to accept graduate students to become part of the team as interns.
Brenda Gálvez
Senior Graphic Designer
Córdoba, Spain
has more than 20 years of professional experience in Graphic Design. Her journey in design and creativity began in 2001 in Guatemala, where she was born.
Along with her best friend, they created Doz Gráfico, a venture that continues to be part of her life. She has developed a deep passion for creating and developing brands and corporate identities. She loves bringing new products and ideas to life.
Through her work, she helps companies to create and perfect their image, grow, and evolve to the next level. She has worked with different companies, from startups to established midsize and worldwide organizations, in need of global thinking to shape their brands. She specializes in the conceptualization and development of printed and digital graphic design in advertising, brand and marketing collateral, brand identity, and packaging.
Life has taken her to other places and it has made her expand her experiences, adventures, and creative ideas and transcend continents. She now lives in Spain, where she continues exploring new markets and opportunities.
Alejandra Sosa
Senior Graphic Designer
Guatemala City, Guatemala
has more than 15 years of experience in the world of graphic design, one of her passions along with discovering music and being a dog mom.
She began working as a Junior Graphic Designer while still a student in the Graphic Design program at Rafael Landivar University. She was one of Ligia's students when she presented her with the opportunity for her first job, bringing her on board to be part of the creative team of escenográfica, a company dedicated to conceptualizing and creating scenery, props, and visual communication for SoloTeatro, a theater in Guatemala City owned by Joam Solo, a renowned architect and actor.
Two years later, in 2007, Ligia offered her the opportunity to collaborate at méndezdiseña, where she stayed until 2011. During this time, Alejandra developed her foundations, and refined, and nurtured her skills. Subsequently, Alejandra joined the creative team of Punto Mandarina, a design agency, where she continued specializing in advertising, branding, and project management, and where she has been a partner since 2018.
Sofía Estrada Amaya
Junior Graphic Designer
Intern 2021 - La Salle, CDMX
graduated from the Universidad La Salle in Mexico City. During her third year of Graphic and Digital Design studies, she lived in Buffalo, NY, where she attended Daemen University as an exchange student. In 2021, Sofía became the first remote intern at ligiahubert. Since then, she has stayed as part of its remote team of professionals. She also works at a communication agency in México City, where she develops digital design for social media and video.
For her, graphic design is a way of communication that involves much more than just text and images. It is a personal approach to the audience seeing, reading, or interacting with the design. She loves to travel to feed her creativity and practice her languages. She also loves to collect her traveling memories and design inspirations into travel vlogs.
To continue her professional career, she looks to find an MFA in Branding, Advertising, or Photography in the United States or Europe. At any time, you can find her planning her next trip around the world, scrapbooking or crafting new swag merchandise for one of her local clients in México.
contact.
let's talk.
If you are ready to start your project or want to discuss your ideas, we can help!
We are always looking for a nice story or two! We also love coffee, music, and movies.
Oh, and yes, we speak Spanish too!
Buffalo, New York
Certified NYS Minority and Women-Owned Business Enterprise -MWBE-
