TURNING IDEAS INTO STRATEGIC DESIGN.
who we are
A STUDIO DEDICATED TO GRAPHIC DESIGN.
We want to be great. We have a deep love for visual communication and we love to solve problems. We love to speak through color, typography, images and compositions, but our work has more to do than just looking for the best aesthetics. We like to think more than creatively. We use graphic design as a tool; we use it strategically to improve visual communication.
Our work is founded on a group of truths that define the essence of what we are and where we are going. We take these truths seriously and keep them in the core of every day's performance because we don't want to just make graphic design, we want to make it great.
Ligia E. Hubert is a graphic designer originally from Guatemala, Central America, where she grew up surrounded by the exotic beauty of the country and the rush of a busy city.
She received her master's diploma from the Universidad Rafael Landívar in Guatemala City in 1998. Her working experience started as a student, painting fabric designs for the Guatemalan and Peruvian market. She worked for two years at an advertising agency and for ten years as a Professor at her alma mater.
In 2000, with 24 years old, she decided to found her first studio, méndezdiseña, where she lead a marvelous team until 2013, when she moved to Buffalo, NY, where she lives with her husband and two boys.
In 2016, she decided to become a dreamer once again by founding ligiahubert; her second graphic design studio founded on the same principles that once made her grow, and with the same love to do what she knows to do best, effective, creative, great graphic design.